New York, NY, October 18, 2022 – SEDA Experts LLC, a leading expert witness firm providing world-class financial expert witness services, announced today that Dr. Svetla Tzenova joined the firm as Managing Director and Expert Witness.

“We are happy to have Dr. Tzenova aboard and join the high caliber of skill and integrity that we hold at SEDA Experts,” said Damiano Colnago, Managing Partner of SEDA Experts.

Dr. Tzenova provides expert testimony and litigation consulting services on a broad spectrum of economic issues in the areas of commercial damages, business valuation, intellectual property, antitrust and competition strategy, and various issues at the intersection of business and government. Over the course of her career, she has prepared expert reports and directed project work in connection with litigation and arbitration proceedings in many industries including automobiles, biotech, building materials, chemicals, computer and electronic equipment, consumer goods, healthcare, information technology, media and entertainment, pharmaceuticals, software, telecommunications, textiles, and transportation.

In the areas of antitrust and competition strategy, Dr. Tzenova analyzes economic issues related to class certification, damages, and liability in cases related to alleged price fixing, monopolization, exclusionary conduct, tying, vertical restrictions, market allocation, predatory pricing, and price discrimination.

Within the area of intellectual property, Dr. Tzenova specializes in patent valuation, reasonable royalties and lost profits, preliminary and permanent injunctions, ongoing royalty-rate determination in the absence of an injunction, commercial success, irreparable harm, bonding, ITC Section 337 investigations, domestic industry, likelihood of success, balance of equities, and public interest. She also has extensive experience in calculating damages arising from breach of contract, misappropriation of trade secrets, or trademark and copyright infringement. Outside the context of litigation, Dr. Tzenova has assisted clients in licensing negotiations with non-practicing entities (NPEs) and other owners of intellectual property.

Dr. Tzenova holds undergraduate and master’s degrees from the Massachusetts Institute of Technology (MIT), as well as MBA and Ph.D. degrees from the University of Chicago’s Booth School of Business.

About SEDA Experts LLC

SEDA is a leading expert witness firm specializing in financial services. We support international law firms by offering the highest level of expertise across the financial industry and providing access to the most influential financial services industry leaders. We provide superior independent advice, data analytics, valuation, and elite expert reports and testimony services to law firms, regulators, and leading financial institutions.

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Contact Information:

Name: Damiano Colnago Email: [email protected] Job Title: Managing Partner

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