Sales force automation software market was valued at $3,872 million in 2016, and is projected to reach at $7,773 million by 2023, growing at a CAGR of 10.6% from 2017 to 2023.
Sales force automation happens when software tools automate parts of the sales process. It mainly focuses on the automation of repetitive, administrative tasks that can be too much time-consuming for a sales team to perform. In the sales force automation market, cloud-based software is largely used. Such software facilitates secure data storage, which is extremely needed in today’s day and age. The secure data storage allows businesses to get safe access and curtails the overheads. It provides solutions that help in increasing the sales and maintenance of the entire corporate sales process. The market key players are constantly bringing new developments for the global sales force automation market growth in the upcoming times.
The sales force automation software is implemented across various industry verticals such as healthcare, BFSI, retail, consumer goods, and logistics for effective management of customer relationship, inventory, quote, and invoices management.
Sales forecasting and others segments are expected to be the major revenue contributors to the global sales force automation software market, due to increase in investment in business process automation and rise in tracking mechanism to measure inventory management. Moreover, the BFSI segment has witnessed high adoption of sales force automation software across various regions, owing to the associated benefits of advanced business insights related to customer engagement and increase in innovation in financial products.
The surge in ICT expenditure and increase in cloud adoption across several industry verticals, including telecom, BFSI, retail, healthcare, and others, are anticipated to augment the market penetration. The prominent markets, such as Asia-Pacific and Europe, with developed cloud infrastructure, high adoption of Internet of Things (IoT) technology, and surge in demand for effective utilization of scarce resources are anticipated to fuel the sales force automation software market growth in the near future.
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North America was the highest revenue contributor to the global sales force automation software market in 2016, accounting for around 59.1% share, owing to surge in need to streamline the sales processes to reduce manual efforts required for the sales data and increase in demand for process automation. In addition, the market in the Asia-Pacific is projected to grow at the highest CAGR of 11.6% during the forecast period, due to automation of sales process and increased government spending to boost small & medium scale enterprise (SMEs) and business startups. Furthermore, industry participants have focused on strengthening their business processes, such as inventory control, order & invoices management, and quote management, to measure the effectiveness of sales force automation software in other emerging markets such as Latin America, and the Middle East & Africa.
Profiling Key Players: Aptean, Bpmonline, Infusionsoft, Infor, Oracle (NetSuite Inc.), Pegasystems, SAP SE, Salesforce.com, SugarCRM, and Zoho Corporation.
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