Manuka honey is stacked with high nutritional properties and renovations. Its medical benefits include significant levels of cancer prevention agents that help to reduce irritation and the invulnerable environment. Manuka honey is an extraordinary source of supplements such as fructose, glucose, nutrients, minerals, dust and protein and fills in the cells rich in phenolic acids and flavonoids as characteristic enhancement Methylglyoxal is the main active substance in Manuka honey. This organic antibacterial compound is suitable for the benefit of health as well as medicine.
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Over the years, demand for healthier food products with lower concentrations of fat, together with added vitamins and nutrients have been on the rise. The reason for this is the assurance that, despite the busy consumers, they maintain a healthy lifestyle. This has a positive effect on demand for manuka honey for consumers’ preferences. Manuka honey is possibly the most stimulating medical device used to cure skin infections and wounds in hospitals, especially those that do not respond to standard treatments such as antibiotics-resistant bacteria.
Major Drivers, Restraints, Challenges and Opportunities
The changing lifestyle of consumers, rising health concerns, higher healthcare expenses, and a growing preference for fitness and active lifestyle drive demand for manuka sweetness. The shift in people’s consumption patterns and the growing demand for natural food and beauty products are driving the manuka honey sales market. The Comprehensive Database of Natural Medicines lists the use of honey for wounds and burns as being possible. The wide application of manuka honey for medicinal purposes has attributed those factors to their demand.
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Based on type, the UMF 15+ segment dominated the manuka honey sales market with its largest share contribution. It is a high quality pure manuka honey with top-level effectiveness. The high UMF manuka levels give a grassy flavour and the dark colour to UMF 15+ manuka honey.
In terms of distribution channel, the supermarkets segment emerged as the promising distribution segment with its majority of market share. Manuka honey products from various brands have been widely available and customers are encouraged from supermarkets to buy manuka honey.
The manuka honey market is projected to grow substantially over the forecast period at the highest level of CAGR. The rapid increase in children’s snacking needs and the growth in nutrient-enriched food consumption fuel North America’s growing market. A growing consumer focus on fitness and body weight regulation leads to a growing demand for natural foods, which promotes market growth.
In Asia, food and drink are the world’s center and among the biggest suppliers in different industries of raw material. In the forecast period, the Asia-Pacific market is expected to dominate the market. The increasing applications of honey in the region, the presence of numerous manufacturers and the region’s concentrated production have increased demand for market growth.
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Mergers and acquisitions and R&D strategy are adopted by key companies to expand their customer base and gain significant market share, which also enables them to retain their brand name worldwide.
Some of the players operating in the manuka honey sales market involve Oha Honey, Comvita Limited, Manuka Health New Zealand, Wedderspoon, Apihealth NZ Ltd., Mossops, Arataki Honey, Cammells Honey, Nature’s Way Products, LLC, New Zealand Honey Co, and Capilano Honey Ltd. The True Honey Co, Manuka Honey USA LLC, and Egmont Honey are some of the other prominent players in the global manuka honey market.
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