Insightful’s billion-dollar potential was recognized alongside eight other Southeast European companies.

BELGRADE, SERBIA [Nov 30, 2022] Insightful, a leading workforce analytics and productivity software, has been named as a potential future unicorn by Sifted. Unicorn status is given to companies that achieve a valuation of $1billion+. 

Backed by the Financial Times, Sifted is the leading media brand for the European startup community. The outlet named Insightful as a company to watch in their article Are these 9 companies the next southeast European unicorns? 

Key Details

  • Insightful has been identified as a “Soonicorn”, meaning a company with the potential to become a $1b+ company in the future.
  • Insightful has grown more than 600% in recent years and now boasts more than 2,100 customers.
  • Insightful was founded in Belgrade in 2016 by Ivan Petrovic.

The Balkans: Europe’s New Tech Hotspot

Sifted’s list of hot tech companies focused specifically on the fast-growing tech scene in the Balkans, a region long known for its affordable, high-caliber engineering talent.

In recent years the Balkans have evolved from a place to hire engineering talent to a fertile ground for fully-fledged tech companies.

Sifted compiled a list of nine of the most promising companies in the region. To make it onto the list, companies were either valued at over €100m or had experienced three-to-five-times user or revenue growth.

Insightful Earns its Place with 600%+ Growth 

Founded in Belgrade, Insightful earned its rightful place on the list of hot startups based on a record 600% growth in recent years. The company is now used by more than 2,100 companies — a number that continues to grow rapidly.

Insightful Founder and CEO Ivan Petrovic said his team’s focus is on maintaining the impressive current growth rate and expanding into new markets and verticals. 

“It means a lot to be recognized by Sifted, not just for us as a company but also for the Balkans region,” Mr Petrovic said.

“It’s a great endorsement of talent in the region, something we’ve long known, having built our team through the amazing local talent on offer in Serbia.”

“Although we’ve experienced some incredible growth in recent times, we’re still only just getting started, and we’re now moving up market to work with bigger, global companies. We look forward to making Sifted’s unicorn prediction come true in the future.”

Insightful is backed by investment from MHS Capital, StartLabs, and local VC firm South Central Ventures. 

Other companies that made Sifted’s list are Photomath, Gideon, Orqa, Tenderly, Orgnostic, ReversingLabs, Treble, and Fonoa. 


About Insightful

Trusted by 2,100+ global brands and used by 130,000 people daily, Insightful’s software for employee monitoring helps manage and boost productivity, improve workflows, and support employee wellbeing. Features include employee monitoring, automatic time tracking, remote work management, and so much more.



Seb Kipman

[email protected]

Tags: , ,