The global Oral Hygiene Products Market is there to grow at a noteworthy In Upcoming Years. These days, pre-empt process breakdowns by making use of AI are the ongoing trend. Regulatory compliance is also being adhered to using data masking. Personalized smart videos are being used to render proper member communication. These, and many such digitally transformative approaches are being followed in the enterprise as of now and the scenario is expected to remain the same even going forward.
Availability of innovative and attractive oral hygiene products is one of the major factors driving market growth off late. These products are being rapidly adopted by middle- and high-income groups. The report by PMR also goes on to talk about how the regions of North America, Europe, and Asia Pacific hold substantial shares as far as sales of oral hygiene products are concerned.
Innovative and attractive products such as battery-powered toothbrushes, electric toothbrushes, dental floss, fresh breath strips, chewing gum, denture adhesive creams, denture cleansers, and fixatives are driving the expansion of the oral hygiene products market size.
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Over the last two years, key market players have been focused on adopting new strategies that involve expansion of R&D facilities, merger and acquisition activities, collaborations, and innovative product launches such as teeth whitening products. For instance, in March 2018, GSK introduced a new product – Aquafresh Advance for 9 to 12-year-olds, in the kids’ oral care category, which offer cavity prevention and enamel protection.
Moreover, distributors play a big part in influencing the oral hygiene products market by providing market intelligence to consumers regarding changing trends and price adjustments. Advertisements and online sales go a long way in catalyzing sales in this market space.
Increasing Awareness among Consumers Regarding Cosmetic Dental Treatment:
Rising awareness among consumers about cosmetic dental treatments to improve personal aesthetics is positively impacting demand for oral hygiene products in international markets. People are eager to buy cosmetic whitening products to enhance dental aesthetics. Some of the premium-quality cosmetic whitening products commercially available in the oral hygiene products market are Complete Care Whitening Pen by Dr Fresh, LLC., and Crest Whitestrips, and teeth whitening kits by Procter & Gamble.
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Dental Care Less Focused in Regions with Low-income Population: Occurrence of dental caries is high in school-going children, and are supposedly taken care of by dentists in high-income countries. But in middle- and low-income regions, a different trend of cases is reported. According to the World Health Organization (WHO), in Africa, dentist to population ratio is approx. 1:150,000, which is pretty low. This factor restrains the growth of the oral hygiene products market in such regions.
Increase in Number of Companies with Sole Focus on Providing High-quality Oral Hygiene Products:
Despite the global oral hygiene products market having several large players as well as smaller companies at the regional and global level, there are ample companies that have complete focus on being a provider of high-quality oral hygiene products for use in significant indications such as gingivitis, halitosis, periodontitis, and peri-implantitis. Different manufacturers have different brands and product offerings, with most large companies offering oral hygiene products in distinct flavors.
Colgate-Palmolive is one of the leading players in the oral hygiene products market, with major brand offerings such as Colgate Total, Colgate Maximum, Colgate Max Fresh, Colgate 360°, Colgate Extra Clean, and others.
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